Dow works toward a future that’s inspired by the growth of its people, the protection of the environment and over a century of innovation.
By Adam Lansdell
Already a recognized global industry leader, the new Dow is more ambitious than ever.
While its past holds historical significance among consumers, the corporation has loftier goals that reach far beyond their bottom line. Today, under its singular identity, the corporation is reinvigorated. It’s on a mission to become the world’s best by becoming the most innovative, customer-centric, inclusive, and sustainable materials science company in the world.
Perhaps the biggest change the company has undergone in recent years isn’t the result of its separation from DuPont but rather, it’s the way it has engrained a focus on diversity and inclusion in the workplace as a driver for growth.
By 2020, Dow intends lead in the area of inclusion: authentic, respectful and equitable. Dow’s efforts aren’t just fueled by numbers, but a powerful force for winning in the marketplace. To achieve that goal, the corporation has established seven foundational pillars:
While plans are great, actions speak louder. To back its strategy for inclusion goals, the company established its first ever chief inclusion officer, Karen S. Carter. Guided by Carter are three committees made from various groups to generate top-to-bottom feedback: the President’s Inclusion Council, a Senior Leaders Inclusion Council and a Joint Inclusion Council.
Leadership, paired with additional employee resource groups, will all work together to create a Dow that works to celebrate the uniqueness of its employees and drive business forward with social responsibility for generations to come.
Dow is globally recognized as an innovator of sustainable methods for product development and use – but is taking steps to show others how to do the same. Its third-generation of sustainability goals, launched in April 2015, is a working road map for sustainable-focused progress that will continue through 2025. Ultimately, the plan works to reduce the corporation’s footprint and achieve world-leading operations performance that delivers breakthrough product solutions to world challenges – to blueprint, leading the way for others through Dow’s thought leadership and actions.
In light of the long-term investment nature of the chemical industry and the fact that short-term annual goals couldn’t possibly address extensive system changes and issues, the organization decided that 10 years of goals was the best way to drive change throughout that global organization. Its 10-year goals are ambitious targets that stretch the imagination of its people, unleashing creativity at all levels.
At the heart of it all, Dow is passionate about advancing the well-being of humanity through science, innovation and collaboration. It understands that the companies that define the 21st century will earn the right to operate by delivering value to society. It will come to learn that the old mindset – companies must choose between doing well and doing good – is neither practical nor valid. Today, more than ever, you can do well by doing good.
So far, Dow set bold and aggressive sustainability targets, including developing breakthrough product innovations, which are positively impacting the lives of 1 billion people and delivering $1 billion in cost savings or new cash flow by valuing nature in business decisions.
Since its genesis, innovation has been the crux of the corporation’s success. The development of new ideas and technology has been an essential principle underpinning of Dow’s business philosophy and a pillar of the global economy. It’s a concept that is especially fundamental to the chemical industry, which has infinite potential for technological advancements that identify and solve problems facing the world.