Wrapin-N-Rollin Celebrates a Year of Success
After working at multiple sandwich and pizza shops, Shawn Grischke crafted a dream of his own to one day own his own food truck and travel the region and beyond to deliver amazing eats to hungry people with great taste. While that dream hasn’t come to fruition yet due to complications with the upfront costs associated with purchasing a food truck, destiny has provided Grischke and Bay City residents with a flavor-packed destination that’s here to stay.
Today, Grischke is an owner of Wrapin-N-Rollin, whose name is a play on the mobile food truck concept he originally intended to develop. Nestled within downtown Bay City’s City Market alongside other small and emerging businesses, Wrapin-N-Rollin has become a staple destination for foodies who desire a delicious, quick option for wraps, soups and salads.
“We thought about changing our name, but we got a lot of feedback from people that liked the name, so we kept it,” explained Grischke. “Plus, we wanted to secure the LLC name a bit, so we ran with the original idea and it’s been a success.”
Currently, the menu includes a variety of unique options for guests to pick from, including chicken and waffles as well as a Philly steak, Reuben, and Hawaiian barbecue chicken sandwiches. But the tastes don’t stop there – any of its 15 listed wraps can be converted into a salad. In addition, customers can also create a custom wrap or salad, offering up unlimited opportunities for flavor exploration.
“Everything on the menu is the result of us coming up with our favorite things,” said Grischke. “We tried to come up with about a dozen or so and figured out how to make them into wraps. Some of our most popular signature wraps are the Greek chicken and turkey BLT wraps. “
City Market has provided Grischke the opportunity to bring his dream of owning a restaurant and providing great meals to life. It currently includes over 19 unique destinations, many of which are eateries. The resulting success of many businesses operating at the market showcases its strong ability to provide a financially stable opportunity for entrepreneurs within the region.
“We were getting ready to start a food truck and were a little bit away from where we needed to be moneywise to start. We happened to be looking around town here and stumbled into the market and saw that spaces were open,” said Grischke. “It’s been over a year now. Things popped off and started going really well right away, and over time we’ve become one of the busiest places in the City Market.”
Since its opening in early 2019, a lot has changed. The company has found its legs and created a strong following, becoming a fan favorite amongst Bay City’s omnipresent lunch crowd. Over the past year, new menu items have been added to satisfy its customers. One of the biggest hits has been the addition of stuffed avocados – an idea presented by a fellow business owner within City Market. This exotic option, in comparison to other sandwich shops, swaps your wrap for a fresh avocado that is then filled with the contents of your sandwich to create a healthy, creamy and tasty alternative.
As a result of the success Grischke has experienced with his first business, he also recently opened a second establishment within City Market to fill the void in the hearts (and mouths) of residents with pizza. Bringing his years of pizza experience to City Market he created the Downtown House of Pizza, better known as DHOP.
Grischke’s plans to continue growing his food empire won’t end there. Someday he hopes to establish the financing necessary to purchase his truck and envisions the opportunity to serve Wrapin-N-Rollin’s incredible selection to the masses at regional events and celebrations.
In the meantime, you can visit Wrapin-N-Rollin at City Market, 401 Center Ave., Suite 100, in Bay City, or visit them online at wrapinnrollin.weebly.com.